HOW IT WORKS – 24Kerats

DISCOVER 24 KERATS® TRICHOPOWER™

24 KERATS® TRICHOPOWER IT IS BASED ON THE BIOMIMETIC PRINCIPLE OF KERATIN, WHICH IS THE SCIENCE OF IMITATING THE COMPOSITION AND STRUCTURE OF HUMAN KERATIN, BUT WITH PLANT-BASED AND NATURAL INGREDIENTS.

Keratin It is a protein produced by the human body. It is essentially a fibrous organic structure that the body uses to build its filamentous structures; in particular, keratin is the main protein of hair.

Keratin It is a very complex protein composed of 18 amino acids, 17 essential and one derivative: Cystine.

CYSTINE is a sulfur-containing amino acid, the amino acid with the highest relative presence in the keratin fiber (between 16-18%): in absolute terms, it is not a huge percentage, but it is balanced in such a way that the two cysteines combine into an organized structure, forming Cystine, composed of disulfide bonds that determine the structure and strength of the fiber.

discover HOW TO REPLICATE KERATIN IN YOUR HAIR

Keratin It does not have a single form, but is made up of multiple chains arranged differently to form protofibrils and then microfibrils.

The arrangement of the fibers determines the structure of the fibrils, surrounded by an amorphous matrix of keratin, and forms the higher structures of the hair: the medulla, length, and cuticle.

Disulfide bonds, along with salt and hydrophobic bridges, determine the structure of keratin: whether it will be organized into fibrils or remain amorphous. The amorphous structure is mostly found in the medulla, but not exclusively, while in the length and cuticle, we find protofibrils and microfibrils alongside the fibrils.

It is very important to note that it is not only the amino acids that form the structure, but also their relative quantity, their positioning, the relationships between fibers, and the organization of the higher structure of the protein itself. Keratin can be structured as fibrils or amorphous, but the amino acid structure remains unchanged.

Keratin It can be structured as fibrils or amorphous, but the amino acid structure remains unchanged.

However, mimicking a protein, which is a larger, more complex structure, is not as easy, and especially, the bioavailability of already organized amino acids is very low, because they are already chained within the structure.

A WIDE AND VALUABLE RANGE OF AMINO ACIDS

BIOMIMETIC PEPTIDES

Hydrolysates are small molecules, known as oligopeptides and polypeptides, which are fragments of higher structures, namely proteins. The advantage of hydrolysates is that they are small fragments that, when combined, provide pre-packaged building blocks for the hair, which can be used to form the higher structures necessary to repair damage caused by physical stress (e.g., straightening), chemical stress (e.g., coloring and bleaching treatments), and environmental stress (climatic factors).
In addition to protein hydrolysates, a very important hair follicle biomimetic biopeptide has been selected, which acts directly on the hair bulb to ensure it grows strong and healthy.

HYDROLYZED PLANT PROTEINS

the hydrolyzed plant proteins selected for 24Kerats are hydrolyzed plant proteins from soybeans, rice, and peas.

These small structures are a collection of building blocks, which are amino acids combined together, like pre-packaged, to be maximally biodisponible for the hair, meaning that their entire composition and relative arrangement are very useful for forming and repairing keratin. The relative percentage of amino acids in these hydrolysates is as close as possible to the composition of keratin, thus providing a true plant keratin from which the hair draws as a reserve for its construction.

The most representative amino acids in HYDROLYZED SOY are: Aspartic Acid and Glutamic Acid.

Aminoacizii cei mai reprezentativi din OREZ HIDROLIZAT sunt: Treonina, Metionina, Leucina.

The most representative amino acids in HYDROLYZED PEAS are: Cysteine, Aspartic Acid, Glutamic Acid, Leucine, Serine, Valine, Threonine, Proline, Glycine, Alanine, Phenylalanine, Isoleucine, Histidine, Tyrosine, and Methionine.

A PERFECT COMBINATION OF 24 AMINO ACIDS

But to cover the entire spectrum of amino acids in the hair composition, two other amino acids may be missing: ARGININE and LYSINE!

And here, the picture is complete: the different oligopeptides and polypeptides chained together cover the entire composition of human keratin, A VERY VALUABLE COMPLEX OF 24 AMINO ACIDS, building blocks that are pre-made and pre-packaged, so that the hair can repair damage and rely on its growth time to appear strong and healthy.

© Copyright by 24 Kerats®